Overview
In today’s fast-paced and highly regulated landscape, understanding the legal framework surrounding promotional campaigns is critical. A creative, engaging promotion can quickly turn into a liability if not executed in compliance with federal and state laws. Staying ahead of these legal requirements can be the key to avoiding costly missteps and ensuring campaign success.
Join us for a high-level webinar designed for marketing professionals, business teams, and in-house lawyers. You will gain a clear understanding of the legal considerations for different types of promotions and walk away with practical strategies to minimize risk while maximizing impact.
Discussion topics will include:
- The differences between sweepstakes, contests, and giveaways – and why they matter legally
- Essential legal requirements and compliance tips for running promotions
- Key regulations to be aware of, including the Federal Trade Commission’s CAN-SPAM Act and state-specific rules
- Best practices for working with influencers and using social media in promotional campaigns
- How to meet disclosure and endorsement guidelines and steer clear of common legal pitfalls
Whether you are developing promotional strategies or advising on their execution, this webinar is a must-attend for ensuring compliant and successful campaigns.
