The demand for healthcare innovation is driving collaboration between formerly disparate healthcare companies and bringing in new players, such as technology companies and start-ups, into an already complex space. As companies build partnerships and pool resources – particularly healthcare data – data ownership presents numerous challenges that need to be addressed throughout the lifecycle of the collaboration. This episode of the Of Digital Interest podcast explores
- Key concerns for companies executing data-driven collaborations
- Consumer expectations surrounding data use, data privacy and their impact on digital health collaborations
- The role of HIPAA and federal and state regulators in regulating data use
- Common questions about secondary use and identifiable and deidentified data
- Commercialization strategies and “green flags” for identifying the right collaboration partner
