McDermott Advises Alcentra On Financing Falfurrias’ Growth Investment Into Brainlabs, An Internationally Acclaimed Full-Service Digital Media Agency

International law firm McDermott Will & Emery represented Alcentra on its financing of the growth investment by Falfurrias Capital Partners into Brainlabs. Brainlabs is an internationally acclaimed full-service media agency. The agency is renowned for its ‘high-performance’ approach to media, to deliver measurable and profitable business impact to brands worldwide, powered by technology.

Founded in 2002, Alcentra is one of the largest European headquartered credit and private debt managers, with $35 billion of assets under management and global expertise in Senior Secured Loans, High Yield Bonds, Private Credit, Structured Credit, Special Situations and Multi-Strategy credit. Alcentra is a wholly owned subsidiary of Franklin Resources, Inc. (Franklin Templeton) which is one of the world’s largest independent investment managers with $1.4 trillion in total assets under management.

Falfurrias Capital Partners is a Charlotte-based private equity investment firm founded in 2006 by Hugh McColl Jr., former chairman and CEO of Bank of America; Marc Oken, former CFO of Bank of America; and Managing Partner Ed McMahan. The firm has raised $2.2 billion across six funds and invests in growing, middle market businesses.

The McDermott team previously represented Alcentra on the refinancing of Brainlabs in 2021, whilst the business was previously owned by Livingbridge.

McDermott’s cross-border team was led by partner Mark Fine, supported by senior associate Nicholas Jupp and associate Bethany Drayton. Partner Kristian Werling (Chicago), counsel Adam Spiegel (Los Angeles) and associate Alexandra Williamson (Los Angeles) also advised.

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