Overview
McDermott Will & Emery has advised Scibids Technology, provider of a deep-tech solution for optimizing advertising campaigns, on its acquisition in cash and shares by US-listed DoubleVerify, a technology platform with expertise in analyzing and measuring the quality and effectiveness of digital media campaigns.
The alliance will create the industry’s first solution that links DoubleVerify’s verified data on every impression with Scibids’ artificial intelligence to maximize campaign performance.
The McDermott Paris team that advised Scibids Technology comprised:
- Diana Hund, partner, Maxime Fradet and Marie-Muriel Barthelet, counsels, Julien-Pierre Tannoury and Constance Muller, associates, on the corporate aspects of the deal
- Abdel Abdellah, associate in employment law
- Charles de Raignac, associate, on the intellectual property aspects
- Hélène Adda, associate, on the personal data aspects.
- Antoine Vergnat, partner, and Paul-Henry de Laguiche, associate, on tax issues
The McDermott US team, also involved in this transaction, comprised:
- Eric Orsic and Ann Marie Brodarick, partners
About McDermott
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